The classic Cheesecake ( 2nd part)
The Petty girl

So here’s the Petty girl, here totally dressed up from the comic period who got the comic attitude from the funny captions.

In the end of the 30’s she take off her clothes and became a centerfold poster forerunner of the Playboy centerfolds. Actually the first centerfold posters represents the Petty girl while telephoning, with playful, adorable smile looking the viewer.
Unfortunately Petty wasn’t good payed although his paintings gave the great successes in the begginnings of Esquire Magazine.
When in the 1940’s Petty’s carreer bust out, money was the only main thing between them, they published the last Petty girl finally in 1942.
This change bring for us Alberto Vargas.
As the relationship has broken between Petty and the magazine, they started to publish the Varga girls. Here is another strange thing: they dropped out the “s” from the end of his name because it’s too possessional but-naturally-only in the magazine. His style was the sharper in the lines and used a silky glow on the characters. Not absolutely realistic using the super realistic.
Varga girls represent the pure elegance.
As the Esquire magazine using uncluttered cheesecake pin-ups, other magazines like Life, Time, Look and Cosmopolitan used another ways displaying cheesecake, and pin up.
Before the good quality photographs for magazines there was only one way to show color photographs: photographs of filmstarts and other celebrities. Pin-up styled pictures like the portrait of Heidi Lamarr by Alberto Vargas or Zoe Mozert’s painted portraits in film magazines.
To be continued!
Ghoulina von Royal





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